“I engaged The Pocket CMO to drive the development of a new Vision, Mission and Values build out for our Casino & Resort. Greg’s process was instrumental in helping to align the leadership team to the new MVV and culture. His leadership also helped drive developmental efforts around Strategic Objectives, Value Proposition, and Change Management and Communications activities. We moved quickly to a customer journey mapping process to put the customer experience at the center of these efforts, under Greg’s guidance. Throughout the process, Greg was a trusted business advisor to me and my leadership team.”