The Pocket Guide Assessment Step 1 of 137%Do you understand the key consumer segments that are the most valuable to your brand currently, and in the future?YesNoDo you understand the customer as a person, and not just a set of data - the needs, wants, and motivations of your target audience?YesNoDo you have a value proposition that differentiates your brand in the eyes of your target customer segment?YesNoHave you created the optimal consumer and user experience that aligns your brand with your target customer and delivers against the value proposition?YesNoDo you understand the most effective and efficient products or services, distribution, media, and marketing programs for your key consumer segments?YesNoDo you have a clearly defined acquisition, activation, and retention strategy for your target segment(s)?YesNoHave you developed a customer experience dashboard containing the critical CX success metrics that the brand needs to align around?YesNoDo you have a robust CSAT program as a part of an overal Voice of the Customer strategy?YesNoAre you using Net Promoter Score to measure customer loyalty and brand advocacy?YesNoDo you have a clearly articulated and understood vision of what your brand needs to accomplish?YesNoIs your leadership team and staff aligned to your visionYesNoHave you created a culture that enables your employees to innovate and continuously create and deliver products that align with your target customer’s expectations?YesNoResultsIt looks like you may have some gaps in the areas of:Customer And Market SegmentationPersona DevelopmentDifferentiated Value Proposition DevelopmentCustomer Experience And Cx ManagementChannel Management StrategyMarketing Funnel And Customer LifecycleVoice Of The Customer MeasurementCustomer Satisfaction MeasurementNet Promoter Score MeasurementVision, Mission, And ValuesLeadership AlignmentCultural AlignmentThe Pocket CMO can help. Let’s schedule a free, one hour discovery meeting and discuss taking your marketing and customer experience strategy to the next level.Congratulations!It looks like your organization understands your customer, has developed a differentiated value proposition that resonates with your market and your team is aligned on strategy! The Pocket CMO can help get you to the next level – schedule a free, one-hour discovery meeting and let’s explore the possibilities for growth!Name:*Email* Phone