What The Pocket CMO does:
- I start by helping you identify the key consumer segments that drive growth by understanding their needs, and the experience they expect with your brand.
- I then help your brand build a differentiated value proposition, and a brand experience around these key segments.
- I help your leadership team, and your organization align around the consistent delivery of this experience to every customer. Every day.
I help you align Vision, Mission, Company Values, and Company Culture around a Customer Experience based strategy. I help you put the customer at the center of your business.
I help you identify the key customer segments that offer the greatest growth potential for your business, and build a brand identity, value proposition, messaging strategy, and customer experience that resonates with the target persona.