My name is Greg Chapman. I’m the founder and CEO of The Pocket CMO. My firm helps CMOs and CEOs with the Customer Experience imperative – Customer Experience strategy, Customer Experience management, and methodologies to compete in today’s Experience economy. That’s what I do. In… [Read more]
It’s easy to get confused by all you hear and read about these three subjects. Sometimes the terms are used almost interchangeably in posts and articles. For a while, I thought “CX” and “Storytelling” would eventually solve every one of the world’s problems based on… [Read more]
Reputation Management, Social Media, Social Review Sites, and Content
As you work, over time, to continually improve your customer and brand experience, you must proactively consider your brand’s reputation in the eyes of both the B2C, B2B, and channel partner customers who you serve. This becomes even more important if you are expanding into… [Read more]
Reasons to Believe in your Customer Journey Map
What does success look like in your customer journey? That’s a question that can have two sides, and perspectives to it – yours, and the customers. However, there is common ground, where success looks the same from both perspectives. If you are delivering on your… [Read more]
Do you have a value proposition that differentiates your brand in the eyes of your target customer segment?
Differentiation. As marketers and business people, we covet product, service, or brand distinction. Why? Because it reduces competition. It allows us to maximize our sales and profit potential. Differentiation is a vital component of any growth strategy. But how do you know if your… [Read more]