Many companies are creating customer journey maps to visualize and describe the customer’s interaction with their brand, product, or service. CJM’s are a vital component of any CX agenda. But what defines a brand has changed, rendering this practice potentially impotent in some areas. Therefore,… [Read more]
Do you have a value proposition that differentiates your brand in the eyes of your target customer segment?
Differentiation. As marketers and business people, we covet product, service, or brand distinction. Why? Because it reduces competition. It allows us to maximize our sales and profit potential. Differentiation is a vital component of any growth strategy. But how do you know if your… [Read more]
Where vocation meets avocation: The Data-Driven Cover Band
“What makes you guys different…?” Ever hear that question before, or more accurately do you think your customers ask that question of your brand frequently? Here’s a different, and fun perspective – let’s look at how we can apply data to help position and differentiate… [Read more]
